Maserati Kubang
A Maserati SUV like this Kubang concept being shown at the Frankfurt auto show isn't a new idea. Back in 2003, the Italian company brought the first Kubang to the Detroit show. (Yes, the second concept retains the onomatopoeic moniker of the first.) As the company says, “At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already thinking to build one.
A new Maserati vehicle in the sport luxury SUV segment will represent a natural direction for Maserati to enlarge its product range and strengthen its presence in the sport luxury market.
For some reason SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today's high-end sports and luxury cars.
And this is precisely what Maserati set out to do with its new sport luxury SUV concept that is being unveiled at the Frankfurt Auto Show, the forerunner of the future Maserati range, creating at once discontinuity by entering a new segment,
and continuity by maintaining the integrity of Maserati's DNA.
